Enterprise Data Manager is a powerful data cleansing and intelligence solution built on the Microsoft® .NET Framework. It is designed to work in conjunction with your existing marketing campaign management or CRM solution by providing data cleansing between the point at which a prospect completes a web response form and the actual entry of the record into your database. By cleansing and standardizing data values in the important identifying attribute fields, better data integrity is maintained and the capability of any ETL or match/merge application is enhanced to better identify existing records, and thereby minimize the insertion of duplicate records into your contact database.

Enterprise Data Manager has been designed to manage the cleansing and standardization of data elements that are necessary for properly maintaining contact, prospect, customer, and other types of marketing data

Not only does Enterprise Data Manager address cleansing and standardization across the important identifying attribute fields, its database architecture allows for complete user control of how data is manipulated based upon an individual client's unique business rules.

Enterprise Data Manager Web Services is designed to cleanse, standardize, properly field data elements in the respective attribute, and append intelligent derived data points as directed. The service is capable of accepting data in a number of different formats depending on your unique business needs. In the web services configuration, the software provides various methods that allow the user to code into a standard SOAP post and response call, from which a "cleansed" record is returned.

The database architecture and the databases used by Enterprise Data Manager Web Services are consistent across all Enterprise Data Manager configurations. So the same business rules used by our web services applciation can be used by our Aprimo Marketing and Contact/Company Match versions.

To request additonal information on our web services product, please click here or call us at 512-288-2991.

Web Developers: If you would like a copy of our web services developer's guide and a temporary license key to allow you to code into our service, please click on the link above and let us know.